The Business of Wellbeing

A Guide to the Alternatives to Business as Usual

The following are extracts from WEAll’s forthcoming guide, due to launch in January 2020.

‘Business at a crossroad’

Often in life we enthusiastically strive for one goal and only notice further down the road that what we originally had in mind no longer serves us. Either because external factors have changed, or because we realize that we no longer find meaning in what we do. Am I really serving my purpose? What actually is it?

We may have built a successful business and got to a crossroad where we feel the need to reinvent ourselves. Do I need to choose between people, planet and profit and what is the benefit of integrating wellbeing in business in the first place? 

Gilles Concordel, Tutator Foundation

“Business does not have a soul,”
says Gilles Concordel, former President and Chair of Redback Networks and current Founder of Tutator Foundation
“The sole purpose of business is simply to keep 6 key stakeholders happy: customers, employees, suppliers, shareholders, the government and local communities.



It often is an intrinsic motivation or a personal experience that drives us to rethink business as usual.

Adam Garfunkel, Junxion Strategy

“The other day I saw my 12-year old daughter standing on a statue at a climate march. I am proud of her activism.
And I’m also proud we have decided to stop working with clients that emit excessive amounts of CO2 and to tell them why we have made this choice.”
Adam Garfunkel, Co-owner at Junxion Strategy


So, what exactly is a wellbeing economy and how can we put it into practice? What are the options and what is the path that makes sense in my particular business context?

There are many existing alternatives to business as usual and organisations often don’t know what their options are and which one may suit them most. 

The extracts will give you an overview of business dimensions to consider and the guide will ultimately signpost you to practical solutions and partners that can offer helpful support. 

The Business of Wellbeing: Extracts from the guide


Please note that this guide is a work-in-progress and extracts will be published on the WEAll website in the run up to the guide’s launch in January. To stay informed of the release of each extract, please sign up to our newsletter here.

The guide is co-created by WEAll, Mira Bangel, Marina Roa, Raffaella Toticchi & Angela Souza (SenseTribe) and many other partners (listed below). We plan to regularly update it. Your feedback, thoughts and ideas are welcomed. If you offer a solution that you would like to be included in the next version of the guide please contact us.

Partners / With special thanks to:

Kevin Bayuk (Lift Economy), Sarah Deas, Brook Dixon (Delos Delta), Frank Dixon (Global Systems Change), Christopher Evatt, Adam Garfunkel (Junxion), Rahema Isa (Womanomics), Tomas de Lara (Sistema B), Marcos Leite (OLX Brazil), Hunter Lovins (Nature Capitalism Solutions),  Matt Meyer (ECG), Martin Rich (Future Fit), Mike Rowlands (Junxion), Erinch Sahan (WFTO),   Andrea Somma Genta (Omina Foundation),   Alan Thurnborrow (BITC), James Vaccaro (Triodos), Daniel Christian Wahl (Regenerative cultures), Dave Weatherhead (Kinesys)

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