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Towards the end of the 2020, WEAll hosted a series of webinars through the WEAll Citizens platform in partnership with our members and fellow citizens. The 3-part series was designed to dive deep into the various aspects of narrative development, to support our ability to create narratives around a Wellbeing Economy that are feasible and desirable.

Our three brilliant hosts demonstrated just how complex narrative can get. The major takeaways for me were:

  1. Bring it back to the values. Values underpin our decision making, how we think, react, and communicate with each other. These values can underpin a society and therefore, underpin the way in which we communicate the change that we want to see in the world. 
  2. Narratives are constant. There is not A narrative. There are many narratives, which are developed and re-developed all of the time. The key is to allow for emergence of new stories that can speak to the overarching narrative you’re hoping to change.
  3. Don’t give up on people. People are hypocritical and stubborn and incredibly complex. As soon as we give up on supporting other people’s journeys to deeper understanding, we lose. We need to make sure that we are patient, kind, and understanding as perspectives transform and shift. Avoid shaming people into believing! 
  4. It’s here – we just need more of it. A Wellbeing Economy does exist. It starts with highlighting what already exists, and replicating these inittaives over and over again. This builds the powerbase that can then shift the real power at the top.  People are agile and able to create significant change swiftly and effectively, as we’ve seen with some of the response to COVID-19.  

Here’s a summary of each webinar in the Narratives series:

1. “How Narratives Facilitate Change” 

Rina Tsubaki from the European Forest Institute (EFI) hosted this launch session. The EFI are working on a digital media analysis project around the Amazon fires in 2019. Rina used this research to explore narratives, how they are spread around the world, and how they can be used to facilitate change. 

You can watch the event recap here

There were a few points that were particularly interesting about her research:

  • Hashtags. When a movement is being created, the use of hashtags is incredibly important. They shift and change and there is always an ‘end of life’ to the use and viral nature of these terms. To learn more, see (21:00).
  • Narratives evolve. This is shown when an initial issue is discussed (e.g. Amazon fires) and  connected to and used to restart the conversation on another issue that was dormant (e.g. Indegenous cultures fight for life). To learn more, see (26:00).
  • Influencers. Rina’s research showed that images that were most popular in the Amazon fires movement were popularised first by more famous accounts and influencers of the public. See her example of Emanuel Macron at (37:00). 

One of Rina’s most striking research insights was that the classic ‘Hero’s Journey’ (see image) story structure or template, no longer applies in today’s world. 

We now live in a world where there is no single structure that fits all narratives. This dramatically shifts the ways we communicate with each other. In our ever-changing society, it is no longer about sharing the ‘single most beautiful story’ but rather, focusing on the change that we want and mobilising around that vision. 

Rina asks us to imagine what our ultimate dream scenario for the future can be, then work backwards from there, rather than start with the immediate changes needed. See image below:

She also introduced the “Iceberg” model, which can also be useful to identify the change that is needed to build a Wellbeing Economy. We need to think closely about the substance underneath the surface of the story that we’re trying to share.

Lastly, Rina introduced a beautiful illustration of the ‘types’ of narratives that can exist in today’s world. There are three types of stories. 

  1. Story as a light: Which makes previous stories that were invisible, visible. 
  2. Story as glue: Which supports community building, creates movements, connects people, and introduces a shared language to create a shared understanding. 
  3. Story as a web: constructed with a diverse set of narratives based on common themes. They recognise the depths and interconnectedness of the movement as a whole. 

Rina’s presentation paved the way for  the second webinar in the Narratives series…

2. “How do We Shift Our Internal Narratives?” 

In November, Jackie Thoms from Fraendi shared research to help us better understand how we, as individuals, see the world, understand complexity, and shift our internal thinking and behaviour as a starting point to change society.

This webinar was particularly informative around human behavior, how we think, what appeals to us, and what the process is for transforming our internal thinking and perspectives (which is key to narrative formation). 

You can watch the recap here 

The main points Jackie touches on are the three dimensions of adult development that are integral to understanding how our worldviews are created.

At 15:00, Jackie dives deep into the social- emotional piece of adult development:

Social-Emotional: This aspect of human development is where we develop maturity and wisdom. It is how we take decisions and is often crisis-led. There are five stages to this.

Stage 1: Our social-emotional learning as we develop from birth.

Stage 2: A stage of cognitive development but with a low social and emotional capacity.This may be someone who is unwilling to go beyond themselves. 

Stage 3: Is the stage that most of society is at. This is mainly about belonging. Once someone sees that they may not align with a community, they shift to the next stage. This stage can feel risky as individuals are leaving the comfort of their family of origin. Or, they may be changing their relationships or community.

Stage 4: This stage is embodying the values that we hold dear and the principles that we want to lead our lives by. 

Stage 5: This final stage is where people begin to consider other people’s perspectives more critically. This is where people may begin to experience the ‘other’ and not see one perspective as particularly dominant. This is someone who can hold a very broad view of life.

Jackie then turns to discussing the cognitive part of adult development (27:30)

Cognitive: This aspect of human development supports us in moving into a wider scope of responsibility and building the capacity to hold many different perspectives and thoughts.

Jackie then ran us through an exercise to discuss these thought-forms in a real-time example. You can check that out at (45:46). 

Jackie wrote a recap blog here if you’re interested in learning more. 

3. “How to move from Understanding to Action” 

Mariana Mirabile hosted the final narratives webinar, a highly interactive session supporting the audience to understand how to move from understanding how narratives work, to developing narratives about a new economy in real life.

Watch the webinar here.

Mariana speaks to the importance of understanding the values that underpin the change that we want to see in the world from (from 2:15-15:00). She uses this graphic to explain how stories and narratives are generally created. 

In the exercise that Mariana ran, she encouraged us to each think of an initiative that we are a part of in our daily life (i.e. a coop grocery store, bike share program etc.) – to illustrate the what we do – and then relate the initiative to one of the 5 WEAll Needs: 

She was making the point that a Wellbeing Economy is happening every day. We are living certain aspects of it in our daily lives. And, to be able to change narrative, we need to understand what tangible initiatives we’re supporting that are already helping to build the world we want to create. As we continue to see and support these initiatives, it will transform our mental models and in turn, build a Wellbeing Economy. 

If you’re interested in continuing to work on narratives for a Wellbeing Economy, please reach out to Isabel

How does adult development play into the internal narratives we hold? How can we shift those narratives?

Internal narratives are the stories we tell ourselves about the world. It’s our self-talk, the way we explain or attempt to think something through. By better understanding these narratives, we can see where to shift toward to change the structure of our thinking. 

 In this WEAll Citizens event, Jackie Thoms, co-founder of Fraendi.org, introduced ‘Adult Development’ as a lens through which people can shift their internal narratives. As a body of work, Adult Development has been researched over 40 years internationally, and is now entering more fully into discourse around organisational and leadership practices. This approach is not about defining what the narrative is or needs to be, but supports adults to perceive more and perceive differently, sensing into the deeper patterns of what may be true and potentially enabling shifts in epistemology.

Epistemology is the understanding of how we come to know that something is the reality. It is the understanding of or justification of knowledge claims or a systematic way of interrogating our own thinking, mental models or how we make sense of things.

Often crises support people to make developmental shifts, and we are living through such a crisis now, with the coronavirus pandemic. At this time, we need many more narratives to paint the richness of who we are as a society and to nudge ourselves in subtle and more obvious ways to develop. 

With a developmental view of who we are as humans we have the capacity to shift our narratives through different levels. Multiple descriptions and multiple stories illuminate what the problems are and the possibilities and paths forward. It’s not that we need to define or be given the new narratives, we need to be given the structures to support us to create many, many more stories. However, the scaffolding required to support people to develop more mature and complex ways of thinking is not integrated into our way of life. 

Most institutions in western cultures: educational, political, and organisational tend to foster reductionist thinking. Reductionist thinking doesn’t include the idea that things are moving and changing, and avoids conflict and dissonance: often the main motor for change. This leads to more static and stable thinking, which contributes to our difficulty in moving  beyond the status quo,even as we face the destruction of our ecologies and multiple significant crises. So although people are born with the capacity for complex thinking, it does not develop. Vanessa Andreotti in the Climate Change Sessions, (A school called Home, Nov 2020) goes further to say that we live in a self-infantalising society in western cultures and that “Children are born. Grown-ups are made.”

Another factor that is limiting, is the narrative of (neo-)liberalism from the 1800s which is dominant in most western cultures today. The focus on humanity being the destructive species we are currently, ignores and limits our capacities to be different. It continues the ideal of competition as a priority and downplays or dismisses interdependence and connectedness. 

The narrative that we can individually determine our health and wellbeing is being challenged through this lived experience that our health is interdependent on our neighbour, our community, the policies and response of governments across the world and much more.

Mark Langdon, a WEAll member in the session shared that in the book “Wilful Blindness”, Margaret Heffernan comments that competition makes us more likely to conform than to think autonomously.

Adult Development approaches have relevance for education, politics, organisations and are embedded in a broader movement to break out of our limiting narratives and sense making to re-story life on this planet. This is especially important today.

Here are some resources on Paths to perceive more and differently, informed by an Adult Development lens:

By: Nikita Asnani

اقتصاد الرفاهية (wellbeing economy)

اقتصاد السعادة (economy of happiness)

Arabic

I belong to the land of dates – no, not that kind, the edible ones…

This horse (shaped) peninsula, engulfed by the pearl-laden Arabian waters, refuses to slow down its speedy gait, be it in technology, science, commerce arts and culture. 

What could a ‘wellbeing economy’ possibly mean in the country that has already garnered global recognition for its feat in ranking first, globally, for the categories: ‘Availability of Quality Healthcare’, ‘Access to Mobile Phones’ and the ‘Feeling Safe’ Index?

Here are a few personal suggestions that might help accelerate the transition to a wellbeing economy:

1. Rethinking ‘Fast Streets’ 

The scorching heat and general dependency on private transport, as opposed to public transport, in most of the emirates, has led to almost every family owning one car, at the very least. 

Increasing connectivity and developing new, shared modes of transport are likely to dominate the landscape of urban mobility in a more sustainable Dubai. I am also of the opinion that encouraging walking and running to short distances, coupled with the usage of traditional dhows or abras (ferries), is likely to contribute to public health as well as economic development at the local level. 

2. Embracing Slow Fashion

‘Shop, till we drop’ is a popular slogan used to promote shopping festivals in Dubai. Do we know what the real impact we have, particularly as consumers, of fast fashion? Even if you question ‘who made my clothes, and how?’, you’ll often find condescending labels that read ‘100% organic’.

But, as we all know, multiple fast fashion brands are guilty of ‘greenwashing’. I believe it is high time we unmask the true impact of fast fashion in a country known, in part, for ‘great shopping’ – and pave the way for local brands selling regenerative fashion. 

3. Saying NO to plastic

The number of plastic bags being used on a daily basis in the UAE is staggering. Financial incentives to reduce the dependency single-use plastics along with behavioural change campaigns to switch to cloth bags (no, even paper is not good enough!) will go a long way in changing the face of the economy. 

4. Keeping the culture alive 

In a recent blog on www.greenfootprint.com, Abdul Rahman highlights how our ancestors heavily relied on date palms to meet their day to day needs, from construction of houses and boats to weaving brooms, food covers, mats, air fans, dates sachets, bedding, and so on. 

low angle photo of palm trees
Photo by Cassie Burt on Unsplash

“The scarcity of natural resources and harsh environment pushed people to live within their means. Despite the harsh environment, the uniqueness of the date palm lies in managing to grow fruit even during the summer season. It pushed them to be creative and work within their natural means. The date palm was definitely a more sustainable option since it is a biodegradable material.” 

(Abdul Rahman, 2020)

It seems to me that by revisiting our history, through storytelling in schools, for example, we can help the UAE honour our cultural heritage – while also contributing to improved environmental sustainability. 

“My wealth is the happiness of my people” 

Sheikh Zayed bin Sultan Al Nahyan (Founding Father of the United Arab Emirates)

People are, in the 21st century, what Oil was to the UAE, in the 18th Century. 

The UAE’s real wealth lies in its people, and a wellbeing economy would dig right where the real gold lies. 

Nikita Asnani is a 19-year old student based in Dubai. She is passionate about design thinking and systems change for a circular economy. She joined WEAll because it offered her hope in the ability of young people to catalyse a new economic system, by harnessing the real power of people

By: Kitty Forster, Assistant Psychologist & Researcher, Wales 

To use a very bold metaphor, the human race is at risk of becoming a parasitic killer of our host, planet Earth. We are taking more than is sustainable, from a finite resource. All parasites which kill their host, die out or have to evolve. 

We don’t have the option to evolve on a different host.

Evolutionary Psychology and the Economic System

Our brains have been structurally the same for 250,000 years, yet our lifestyles have changed radically. Our brains are out of date. We’ve created a puppet, the present economic system, that controls how we meet our basic needs. This isn’t working for people or planet.  

Although the architecture of our brains won’t evolve, our mental construct of capitalist economic system, which is only a couple of hundred years old, can! We don’t have to let it dictate the demise of people and planet. We have a choice: we can decide to ‘evolve’ consciously, a privilege only the human specifies has.

We are conscious co-creators in the evolution of life. We have free will. And we have choices. Consequently, our success is based on our choices, which are, in turn, totally dependent on our awareness. – Bruce H. Lipton

Empowering a New Reality

Shifting opinions towards being supportive of a Wellbeing Economy could be an opportunity for people to feel less apathetic, to regain some autonomy – even to feel empowered!

This relies on people making a conscious decision to accept a new economic system. To perceive that they are making autonomous choices, based on common sense, and contributing to the positive evolution of humanity, rather than blindly following destructive consumption patterns.  

Fascinatingly, interoceptive awareness is linked with personal agency. This implies that our agency (semantically related to ‘free will’) can be honed and improved, because interoceptive awareness can be increased via contemplative practise i.e. mindfulness, yoga, chi kung, meditation. 

We have the capacity to make decisions with more awareness, deliberately working on eradicating automatic and blind habitual behavioural patterns. To intentionally change the course of human history.

But First… Overcoming the Fear of Change

People fear the unknown and tend to dislike change, even if it’s for the better. This irrational tendency stems from the amygdala, the part of the brain that controls our fear response.

The amygdala may alert its owner to ‘danger’, when there is, in fact, no threat.

Humans tend to ‘pattern-match’ with similar situations to make sense of the world – and any kind of radical political revolution, like a shift to a new economic system, can have negative associations with civil unrest, maybe even on an unconscious level.

In the case of a wellbeing economy, this can lead to a population wary of the prospect of a change to the economic system.

Emotions, like fear, are constructed – they are a predictive coding model within the brain.

Just because you feel a certain way, doesn’t mean it’s a true interpretation of reality.

The Language of a Wellbeing Economy

Humans use language to deriving meaning and make sense of the world. So, to help counter humans’ natural distrust of change, the language used to describe a Wellbeing Economy needs to be carefully considered.

The language used needs to appeal to peoples’ emotions around their core needs – food, shelter, health and family – emphasising specific, concrete examples of people-centred policies and what a society within a wellbeing economy would look.

Visual Imagery

This emotional appeal can be supported by the use of statistics or visual imagery, to evoke feelings of injustice about the damage caused by the current economic system.

Practical Framing

It would be beneficial to describe the benefits of local systems in a way that sounds practical and realistic; avoid confirming any existing negative preconceptions about radical alternative solutions.  Ideally there would be both ‘left and right’ wing representatives for WEAll.

Framing what is ‘Socially Desirable’

It wasn’t very long ago that Western society shifted from being needs-based, to being based on desire-based consumption. This can be turned around.

Shifting opinions to support a more sustainable rate of consumption, a pillar of a wellbeing economy, would require making it socially desirable to hold sustainable value systems.

There are some interesting developments regarding social shaming for consumer decisions that affect the environment: ‘eco-shaming’.

What could this picture look like?

People of the future might gradually associate unnecessary abundance of materialist possession as socially shameful.  Neglecting to look after things, refusing to mend items, or upgrading possessions for no real reason could be seen as wasteful.

Only consuming what you need could become admirable, rather than being associated with being in poverty (failure) or mean with money (unkind). 

Excessive use of fossil fuels could be socially unacceptable and open you up to criticism and being shunned by peers – rather than being envied for a jet set lifestyle.

Coveting efficient and sustainable choices amongst peer relationships, rather than propagating judgement for getting a bus (‘peasant wagon’), the ostensible shame of buying from charity shops or having old-fashioned household items.

Psychology research provides a plethora of resources to help create public support for a wellbeing economy … and intentionally change the course of human history.

Kitty’s Bio: I have a Psychology Bsc and MRes in Psychology. I have worked in the children’s social care sector, the NHS and within the Psychology department at Bangor University. I like to consider the macro perspectives in mental health issues and consider how these could be addressed systemically for the wellbeing of our society.

Our WEAll member, the Post Growth Institute, recently shared a fantastic article on how we can reprogram our economic operating system to ensure a sustainable future – by adopting an indigenous worldview.

The United Nations estimates that indigenous territories cover approximately 20 percent of the Earth’s landmass. This 20 percent landmass stewarded by indigenous peoples amazingly contains 80 percent of the world’s remaining biodiversity.

The indigenous worldview has been marginalised for generations because it was seen as antiquated and unscientific and its ethics of respect for Mother Earth were in conflict with the Industrial worldview … But now, in this time of climate change and massive loss of biodiversity we understand that the indigenous worldview is neither unscientific nor antiquated, but is, in fact, a source of wisdom that we urgently need.

As the article explains, we can adjust or un-choose. Read about the two adjustments in our worldview that can help us work toward a more sustainable economy – and world.

This is an event report from the first in-person workshop of the ‘What’s the Story?’ project, held in London (UK) on Friday 6 March 2020.

‘What’s the Story?’ emerged as a collaborative effort instigated by WEAll and our members the Green Economy Coalition (GEC), and executed by The Spaceship Earth. Its goal is to create the space for new economy stories to spur the co-design of a wellbeing economy. The event in London on March 6 was the first ‘creative design sprint’ in this story crafting process.

By Anna Chrysopoulou

‘What’s the story?’ by Friday Future Love was an innovative, challenge-based experience to turn thinking into ideas with the participation of a diverse audience including artists, photographers, graphic designers, ad creatives, TV producers and marketers.

As outlined on the day, current issues such as climate and ecological emergency, and rising inequalities are linked by “old stories about our economy, which have given us absurd beliefs, deeply rooted on our culture, that demand unfit policies which sustain those stories”.

So, our economic system on its present form is a real Catch-22. It is urgent, therefore, to have a new approach by “creating new stories, that gives us good beliefs, so we demand proper policies and design a better economy for all life”.

It’s now time to reflect:

  • How do we relate to nature?
  • What is our economy’s priority?
  • How should we measure success?

These questions were thoroughly discussed by the attendees who all agreed on the importance of reconnecting with our natural environment, recognising that not only are humans part of nature, but nature is also part of us. It was suggested we should change the rewards mechanisms and find alternatives to our perception of success. For instance, success could be considered to reduce the use of materials, costs and time, to have a 6-hour working day, or achieve building a more local economy.

This discussion led to the next challenge: find new concepts and explore more deeply how these could be formed and communicated.

What would the outcome of this challenge be when creative people are in the same room? New stories, of course!

Imagine a new sci-fi series showing humans connecting with each other and nature by using a chip; a ‘Good Ancestor Fund’, where part of one’s salary could go to converting land into a forest for the benefit of future generations. Think of ‘reclaiming the bank holiday’ when families could spend time together planting trees; the introduction of a parallel pricing system showing the monetary worth of the true value of a product taking into consideration the loss of natural resources. An exhibition where the audience could look back on what went wrong in order to avoid the same actions in the future; a new myth where the tooth fairy does not replace the lost tooth with money, but the tooth has to be planted. Finally, think of a concept when we should ensure that everyone has enough of what is needed, or a dinner where guests represent a certain percentage of the population in terms of economic worth and meals are served proportionately.

All these ideas expressed by this brilliant audience lead to the conclusion that a gathering of like-minded individuals can create fantastic new stories, and Fridays are indeed for people and the planet!

What we talk about when we talk about a wellbeing economy

By Claire Sommer for the Wellbeing Economy Alliance

 

 

There’s a famous book of short stories by American author Raymond Carver called What We Talk About When We Talk About Love. Published in 1981, the book is an impressionistic whole created from 17 short stories about love.

The title captures the challenge of talking about something truly undefinable, by offering 17 stories with differing perspectives.

In the same way, our Wellbeing Economy Alliance community faces the challenge of describing a wellbeing economy and how to talk about it.

Earlier this year, Lisa Hough-Stewart and Katherine Trebeck asked for my help to distill key points from content developed by members into a simple set of high-level statements. These “anchor statements” are meant to help align our website and brochure, and create stronger pathways to all of our resources and content. 

We started with three key assumptions:

  1. We need simple, easier-to-understand language that helps people see themselves in our work, and want to know more. These points open the door for conversations and understanding.
  2. We need bullets that help us all succinctly articulate what a wellbeing economy means, to the greatest number of people – in short, easy-to-understand language. 
  3. The perspective we used is that WEALL says the What and our members create the How with campaigns, asks, and actions. WEAll supports our members.

The first draft turned into a fascinating conversation with members of the WEAll Narratives cluster via Slack, with members contributing suggestions and improvements from all over the world. It’s my pleasure to share just some of the wonderful contributions from the community below.

First, here are the five key points we landed on.

WEAll need…
  1.     Dignity: Everyone has enough to live in comfort, safety and happiness
  2.     Nature: A restored and safe natural world for all life
  3.      Connection: A sense of belonging and institutions that serve the common good
  4.     Fairness: Justice in all its dimensions at the heart of economic systems, and the gap between the richest and poorest greatly reduced
  5.     Participation: Citizens are actively engaged in their communities and locally rooted economies

While quite simple, we believe that these points are a sturdy set of wheels to help convey the Wellbeing Economy Alliance members’ initiatives and scholarship to more people and where we wish to go together. As Chris Riedy wrote, “When we faithfully carry these principles through into actual policies and programs, we do end up with proposals that are very different to what we have now.”

The first quality of Dignity came to mind from Donna Hick’s 2011 book of the same name, and Michael Pirson’s application of dignity as a pillar of Humanistic Management. In Slack, Martin Oetting added another nuance by noting that “dignity” is the first article of the German constitution: “Human dignity shall be inviolable. To respect and protect it shall be the duty of all state authority.” 

The second point about how to include Nature, or the natural world, grew from contributions by Dan Feldman to help us remember to seat ourselves as inextricably part of Nature, rather than separate from human society. We hope that “We all need nature” does this in an intuitive way.

Connection came into the list as an improvement on the less inspiring “collaboration” and helped us raise up “belonging”-ness as essential to wellbeing.

In the last point, we thank Juliana Essen as well as others for helping Participation enter the conversation. “Participation signifies active engagement, and there’s lots of research, for example in the field of deliberative democracy, that talks about how to create truly participatory processes that value difference and negotiate power differentials,” she wrote. “That’s the kind of participation we want.”

Keeping ourselves to a handful of statements was a challenge. We hope the inclusion of “happiness” in the first point is flexible enough to embrace meaning-finding, art, and whatever else people may need to enjoy life. We invite your reflections and comments about these five points on Slack, to lisa@WellbeingEconomy.org, or me at claire.sommer@grli.org

 

The biggest story yet to be told – how we transform our economies
  • If advertisers were selling a more sustainable future to the mass public, how might they do it?
  • If film-makers, musicians, poets, and journalists were tasked with making a sustainable and just economy resonate with their audiences, how might they tell that story?
  • How can the vision of a new economy that protects people and restores the planet start to feel real, relevant and desirable to the average citizen?

Social and environmental crises have already started to take hold around the world. Yet there seems to be no public narrative that explains how we can fix our predicament. We lack a story of solutions. Two global networks working on economic transformation – the Green Economy Coalition and the Wellbeing Economy Alliance (WEAll) – have come together to build that new narrative. We and our partners recognise that before change can happen, we need a convincing and credible story of change.

Our ambition is to tell the story of transition to a better economy, a better environment, and a better future for everyone. We want to convene some of the best communicators out there and inspire them to tell this story: the biggest story yet to be told.

By “communicators”, we mean everyone from the commercial space (marketing, advertising, social media, public relations professionals), to the cultural space (film makers, script-writers, musicians, artists), to the media (journalists, bloggers, writers, photographers), and beyond.

Although both the Green Economy Coalition and WEAll are global in scope, we plan to first pilot an approach in the UK (more on that within the Terms of Reference). Defining key messages and audiences will be a key first step.

We know that our mission is bold and will take time and resources. But existing narratives are failing to inspire sufficient action, and time is short. We have some initial seed funding to kick-start our approach, and we will leverage further contributions from funders and industry as we get underway.

That’s where you come in.

Who are we looking for?

We are looking for an exceptional person or organisation, based in the UK, to help us get this mission underway. You will know the media / marketing / comms world intimately, and are happy to draw on those contacts. You are:

  • Well connected in the ad / marketing / cultural space;
  • Skilled in developing compelling briefs that would appeal to comms professionals, businesses and industries;
  • Confident and experienced in convening and leading collaborative working sessions;
  • A bold and imaginative thinker able to take this idea as far as it can go;
  • Experienced in identifying the right audiences and executing delivery of campaigns.

Download the full Terms of Reference here for full details on the proposed project and how to apply.