On June 30 2020, WEall hosted its first meme generating workshop. In small groups, the participants used an online meme generating platform, iloveimg to create humorous images about our current economic system.
These memes are intended to capture a key piece of narrative development that is vital to disseminating messages around a new economy. WEAll’s theory of change is shown in the image below. It couples narrative and knowledge to create a powerbase that then grows the new economic system.
Memes have the ability to tell stories in small digestible bites that can be easily understood by a diverse audience. Online, they are used widely to bring humor to current events.
In the same way that meme’s tell stories or poke fun at current events, these memes can be used to highlight the inadequacies of our current economic systems.
WEAll prioritises this kind of storytelling, as it helps to simplify the complex nature of our work.
We are exploring hosting another y ‘meme generating’ workshop to generate a ‘Wellbeing Economy meme bank’ to share with our member network. Stay tuned!
Below are a few examples of our favorite memes that came out of the workshop today: