How will we change the system?

Like art, revolutions come from combining what exists into what has never existed before

Gloria Steinem

The small team working full-time for the Wellbeing Economy Alliance is not a secretariat – it’s an Amplification team. We’re here to amplify the work of others in the movement for a wellbeing economy.

The predominant economic system has become addicted to GDP growth at all costs and has lost sight of the larger goal of sustainable wellbeing. It needs to be fundamentally transformed into a wellbeing economy that is aimed at achieving sustainable wellbeing, rather than growth of GDP, with dignity and fairness, for humans and the rest of nature. A wellbeing economy recognizes that the economy is embedded in society and the rest of nature and that true freedom and success depend on creating a world where we all prosper and flourish. Getting there requires that all institutions and society pursue a new purpose: shared wellbeing on a healthy planet.

A major transformation of our economy is needed. This transformation is why the Wellbeing Economies Alliance (WEAll) was created: to bring it about.

Despite all the evidence that economic transformation is much needed, it has not happened. It seems that this can be attributed to four blockages:

  1. Amazing activities that embody a wellbeing economy are relatively disconnected, and similarly, the incredible movements and networks working for a new economy are not sufficiently joined up. 

  2. There is no pervasive overriding set of stories or narratives that open up a new paradigm and make it accessible and compelling to a wide range of people 

  3. There is no connected, accessible and coherent body of thought that provides the theoretical basis for new economy thinking and acting 

  4. Policies are being developed and implemented that advance elements of a new economy, but they are merely tweaking the system and are implemented despite the policy making context not being conducive to these policies.
  1. Connects and convenes seven meta movements from around the world (both radical ones and those closer to the current system). These meta movements will be: businesses; faith and values groups; academia and think thanks; civil society organisations; governments; practitioners such as cities which are implementing wellbeing economy initiatives at scale; and institutional innovators. WEAll will support their strategy, collaborations, dissemination and replication. 

  2. Encourages a global citizens movement alongside support for WEAll communities of place in the form of hubs driven by local actors in their communities, cities and countries. 

  3. Delivers a gathering of the players of the wider movement in Malaga in 2019. This will encompass a launch of the Global New Economy Movement. 

  4. Works with marketing experts, story tellers, and communities to distil elements of and appropriate framing for a new narrative. Creatively and proactively disseminate the new narrative to key audiences in order to bring the wellbeing economy agenda into the mainstream. 

  5. Creates and shares playbooks (guides) that explain how relevant actors can advance the creation of a wellbeing economy. 

  6. Synthesises various academic and grey literature that informs wellbeing economy analysis and propositions. Convene universities, students’ movements, think tanks, CSOs and research institutes to distil key dimensions of wellbeing economy theory. Spread, share, communicate and champion this material. 

  7. Convenes the governments of countries and regions where policy decisions are being made for wellbeing, in all its dimensions. 

  • Pioneers flourish, crowding out old economy activities 

  • A power base challenging and changing the current economic system 

  • Dislodging the current market fundamentalist paradigm and elevating the values and 
principles that underpin a wellbeing economy 

  • Wellbeing economy theory and practice taught in classrooms and shaping analysis and 
policy briefings 

  • The policy regime shifting towards one promoting wellbeing economies 


WEAll envisages its contribution as being the agents (connectors and facilitators), rather than the makers, of change. Our job is to support the makers of change: nurturing their work and its impact, amplifying their reach, and facilitating connections between them. 


An economy designed for people and planet - WEAll's Katherine Trebeck at OMINA 2018

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