Today, we’re publishing our new organisational strategy which sets out the change we want to see in Scotland and how we plan to achieve it.

This strategy details how we will work with others to create an unstoppable momentum towards a Wellbeing Economy, one which ensures that everyone can live with dignity, experience fairness and connection and participate in the decisions that affect them while we protect the health of our planet.

We will build a diverse network of allies who are playing their part to deliver a Wellbeing Economy at different levels of society. Together we will:

  • Change the public conversation about the purpose and direction of the economy
  • Amplify examples of promising practices which show Wellbeing Economy thinking in action
  • Advocate to influence economic policy at the national and local levels
  • Collaborate with a particular emphasis on business practice and ownership models, influencing national economic policy and local economies.

To redesign our economy we’ll need to work together like never before. Your support and friendship will be crucial.


Amsterdam Impact, which recently became a member of the Wellbeing Economy Alliance, is an initiative co-created by the City of Amsterdam with diverse partners to strengthen the impact entrepreneurship ecosystem, create systemic change locally and on an (inter)national level, and thus accelerate the transition to an impact economy.

This new kind of economy focuses on solving societal challenges through innovative entrepreneurship and creating much more than financial value. It’s an economy with inclusion at its core and helps create equal opportunities and wellbeing for all.

Amsterdam Impact’s 2019-2022 programme builds on the foundation of its successful 2015-2018 programme to support and facilitate the development of impact enterprises – social enterprises and socially responsible businesses – and the impact-driven ecosystem, including startups, SMEs, large companies, investors, the government, and knowledge institutes. 

“We still recognise and support the pioneering role of social enterprises because they’re leading the way and inspiring other types of companies. But we need all walks of life and sectors to create systemic change that brings about a different type of society and economy, which places wellbeing at its core,” says Ellen Oetelmans, director of Amsterdam Impact.

Explore the six pillars of Amsterdam Impact’s 2019-2022 programme

1. Transition. This pillar contributes to turning Amsterdam into a global centre of expertise on the role of local governments in the transition to an economy that delivers multiple forms of value. Amsterdam Impact’s transition-focused initiatives include Building Better Business, a programme with B Lab and Economy for the Common Good to help mainstream companies accelerate their social and environmental impact and get certified for their performance.   

2. Market access. This pillar stimulates impact companies’ purpose and continuity to generate more than financial value by solving societal challenges through entrepreneurship. For example, the Buy Social series with Social Enterprise NL connects impact enterprises to potential buyers. And an annual consumer-focused campaign, The Impact Days, gives a nationwide platform to entrepreneurs across the Netherlands

3. Capital. This pillar aims to shift how investors perceive impact enterprises – typically seen as risky – and ensure sufficient capital is available to impact companies at all stages of the business life cycle by encouraging close collaboration and knowledge exchange between diverse investors and funders. It includes initiatives such as Co-Financing our Future, a peer-to-peer network for impact investors, which Amsterdam Impact runs together with ABN AMRO, DOEN Participaties, Invest-NL, Techleap, and many other partners. 

4. Internationalisation. This pillar consolidates Amsterdam’s position as a hotspot for growing and scaling Dutch and foreign impact companies and deepening the collaboration with international governments and ecosystems – whether municipal, regional or national. Amsterdam Impact has launched an Impact Ecosystems Network with many partners, has co-created programmes such as Soft Landing with the Impact Hub network and joined two social and solidarity economy (SSE) consortia initiated by an OECD Global Action funded by the EU. 

5: Impact entrepreneurship in the neighbourhood. This pillar supports entrepreneurial initiatives that contribute to Amsterdam’s neighbourhoods’ economic growth and liveability by focusing on social cohesion, labour participation, health and sustainability. Among the programmes in this pillar is the ‘Boost je Buurt‘ (Dutch for ‘Boost Your Neighbourhood’) challenge. 

6: Ecosystem connections. This pillar is all about strengthening ties between the diverse players of Amsterdam’s impact entrepreneurship ecosystem by helping them know who’s who, share expertise, and do business with each other. For instance, Amsterdam Impact has an impact ecosystem liaison, which enables all actors in the ecosystem to connect, both within the municipality and beyond.

Want to collaborate with Amsterdam Impact? 

“I’m always open to learning from other cities, regions, and countries. My dream would be to connect to all continents and collaborate to make an impact economy, focused on wellbeing, the new norm,” says the initiative’s director, Ellen Oetelmans.

Get in touch with Ellen if you would like to work with Amsterdam Impact on projects that strengthen impact entrepreneurship as a global movement and contribute to the Sustainable Development Goals. 

Want to find out more about Amsterdam Impact?

Explore the Amsterdam Impact website and read its Cities of Impact series in collaboration with Pioneers Post. Amsterdam Impact is preparing its next programme, so stay tuned and connected by following the initiative on LinkedIn, Twitter, Instagram, and Facebook

Today, we’re publishing our latest report, Tapping into a Wellbeing Economy: Lessons from Scotland’s craftbreweries about the importance of local production.

The research report uses Scotland’s craftbreweries as a case study for exploring the importance of local production in building a Wellbeing Economy. 

Locally produced goods and services create bonds between local businesses, communities, and the land.  Local production rescales the economy to a human level, and it enables locally rooted economies to thrive. It encourages us to rediscover the purpose and value of the community while bringing economic and environmental benefits, especially in terms of employment and reduced emissions due to shorter transportation distances.

Scotland’s craftbrewing sector is often celebrated as an example of effective local production due to the constant emergence of new craft breweries and their innovative approach to business.

The report found that craft brewers commonly showcase key elements of a Wellbeing Economy in their design and operations, which could provide lessons to other industries such as niche agriculture. 

Promising practices identified include:

  • Promoting a collaborative business model 
  • Redefining success beyond growth
  • Fostering a business’s local identity.

In 2003, CARE Kenya began marketing and distributing a locally produced SWS product, a bottle of sodium hypochlorite solution branded. This product was promoted by many community organisations in collaboration with CARE, along with developing a hand hygiene training curriculum for nurses and introducing SWS and hygiene education in schools. Such endeavours ensure that communities have access to safe water and have the tools necessary to make water safe themselves.

This case study features in the WEAll Briefing paper “Water in a Wellbeing Economy” – find out more and read the whole paper here.

Find out more: https://www.cdc.gov/safewater/PDF/SWS-socialmarketing-Kenya.pdf

Yorkshire Water at its Esholt Wastewater Treatment works in West Yorkshire reuses waste filter media from sludge filter beds by processing the material into construction grade aggregate. Through this, 37000 tons of aggregate have been used in the construction of two railway stations on the Leeds and Bradford line (Spencer, 2018).

Singapore’s NEWater Project – In 2003, Singapore introduced its NEWater project which recycled treated sewage (“used water”) using a three-step purification process involving microfiltration, reverse osmosis and ultraviolet (UV) disinfection. This water is then injected intro reservoirs to mix with rainwater before being collectively treated for potable use. Over the years, NEWater has grown to meet up to 40% of Singapore’s total water demand. For more info on the case study and the critical factors that allowed it success, see Thai and Rawat, 2018; Lefebvre, 2018.

This case study features in the WEAll Briefing paper “Water in a Wellbeing Economy” – find out more and read the whole paper here.

References/find out more:

  • Spencer, R., 2018. Applying the circular economy to the water sector, AECOM. Accessed at: https://aecom. com/without-limits/article/applying-circular-economywater-sector/
  • Thai, P. T., and Rawat, S., 2018. NEWater in Singapore, PUB Singapore National Water Agency and Global Water forum. Accessed at: https://globalwaterforum. org/2018/01/15/newater-in-singapore/
  • Lefebvre, O., 2018. Beyond NEWater: An insight into Singapore’s water reuse prospects, Current Opinion in Environmental Science & Health, 2: 26-31.

In response to the erosion and habitat loss along the Crouch and Roach estuaries of England due to port construction and other developments, in 2006 the Wallasea island project recycled sediments from its salt marshes to build an integrated flood protection system. This system was allowed to flood, letting its mudflats and salt marshes evolve naturally with the water cycle, and around 514 hectares of wetland was restored. It is now the largest human-made wetland in Europe, a habitat and breeding ground for birds. An additional 269 hectares to be added by 2025.

This case study features in the WEAll Briefing paper “Water in a Wellbeing Economy” – find out more and read the whole paper here.

Kitale in Kenya used public participation to bring water and sanitation to its slum areas by creating a collectively managed community inventory mapping out local institutions, women’s groups and young people’s groups. Public participation, if done in an equitable manner, allows for different value and knowledge systems to be heard and integrated into the decision-making process, creating more holistic frameworks and better governance outcomes. In this manner, it achieves principles 3, 4, 5 and 6 of the Principles of Water Ethics.

This case study features in the WEAll Briefing paper “Water in a Wellbeing Economy” – find out more and read the whole paper here.

Reference: Majale, M. (2009) ‘Developing participatory planning process in Kitale, Kenya’, case study prepared for Planning Sustainable Cities: Global Report on Human Settlements 2009, Nairobi: UN Habitat.

Vermont proposed the creation of a Common Assets Trust (VCAT) in 2007, 2011 and 2012 which mandated state protection of common assets (such as air and water) for present and future generations, while establishing rules in which certain users (predominantly large industries) were charged fees, deposited into a common assets trust fund, which would be managed to protect those assets and serve the interest of present and future generations. In this way, rules are created and mandated for common stewardship, while also encouraging inter and intra-generational equity. Such a policy also has distributive impacts, as funds can be used for government spending and dividend payments to citizens, especially those on the lower end of the socio-economic spectrum.

This case study features in the WEAll Briefing paper “Water in a Wellbeing Economy” – find out more and read the whole paper here.

In 2017, New Zealand granted its third-longest river, the Whanganui, the legal rights of a person as an ancestor of the Whanganui Iwi people. Two guardians were appointed to act as “trustees” on behalf of the river and its current and future beneficiaries, and a financial redress of NZ 80 million was included in the settlement.

Also in 2017, the Uttarakhand High Court in India granted legal status as a person to the Rivers Ganges and Yamuna to prevent further pollution in the already heavily polluted river system. However, no financing was given to support the arrangement, and it received backlash from the Central Government and Uttarakhand High Court for being ‘unimplementable by law’, as it runs through different states.

Find out more: https://therevelator.org/rivers-legal-rights/

This case study features in the WEAll Briefing paper “Water in a Wellbeing Economy” – find out more and read the whole paper here.

Image by billiederamos from Pixabay

By Chrissi Albus, WEAll Youth

Clean drinking water makes a difference between life and death. 

According to the United Nations, up to 2.2 billion people do not have access to safe, clean, and controlled drinking water. (2) Kofi Annan, former UN Secretary General said, Access to safe water is a fundamental human need and, therefore, a basic human right. Contaminated water jeopardises both the physical and social health of all people. It is an affront to human dignity.” 

Article 25 of the Human Rights Convention, the right to wellbeing, states that everyone has the right to a standard of living adequate for the health and wellbeing of themselves and their families. Clean drinking water is an absolute necessity for that. Therefore, one essential goal of our society must be to ensure the availability of safe drinking water for everybody. However, “in some countries, there is a 61% financing gap to achieve the UN’s water and sanitation goals”. (2) It is an injustice how access to water is distributed in this world, especially related to the huge consumption of virtual water in many high income countries. Everyone needs access to drinking water for their health and wellbeing. It should not be a game of luck who has water to drink or who can afford it. It is an undisputed part and aim of a Wellbeing Economy to ensure this. This is why it is important to advocate for fair availability of water. 

Inspired and empowered to make a difference

“We believe that the human network is the strongest power in the world in our generation. Networking means telling others about others and others telling others about you”(1). 

To tell a story is probably the most powerful and touching way to communicate. So, I want to tell you the story of Prof. Askwar Hilonga and the Gongali Model Inspire and Empowering Center.

This image has an empty alt attribute; its file name is pasted-image-0.png
Glory Mushi at work in the Kilala waterstation.

“I remember my father told me that when I drink stagnant water in the valleys (in Swahili, Maji yaliyotwama korongoni au Maji ya Lambo) – which was very dirty – I should assume, he told me, that it is “a tea with milk” (chai ya maziwa)”(1), says Prof. Hilonga.

The region around Mount Meru and Kilimanjaro, where the Gongali Model Inspire and Empower Center is located, has an exceptionally high fluoride concentration in drinking water. This can cause fluorosis, a disease in which the joints stiffen and tooth enamel degrades due to excessive intake of fluoride. But even better-known diseases such as typhoid fever are still diseases today that arise because of dirty drinking water.

Prof. Hilonga grew up in a small village, Gongali, near Lake Manyara in North Tanzania. He himself struggled with several diseases, mainly related to dirty water. With the support of his local church community, he was able to attend university and later, went to South Korea to do his PhD in Chemical Engineering… He is always asking: “What does my PhD mean to my community in Tanzania?”. He wanted to give something back. Prof. Hilonga designed a new solution to ensure getting safe drinking water as a common good for everyone. He is the creator and founder of Nanofilter TM, a water filter using nanotechnology that provides safe and clean drinking water, in Swahili “Maji Safi na Salama”! It removes 99.999 % of impurities (bacteria, heavy metals, various pollutants) from the water. The filter is customised to the local environment issues.

Nevertheless, the water filter alone was not the goal. He established the Gongali Model Co. Ltd company for innovative activities to empower and IMPACT people’s lives. He wants to inspire youth to develop innovative and sustainable business ventures and initiatives that empower their community and to answer the question of what is really needed.  The Gongali Model was actually designed to be a model as a movement for Sustainable Transformational Development, as a concept for a new – wellbeing – economic system accessible for everyone. By October 2020, the Nanofilter project has created 127 jobs for young women in water stations, which are placed all over Arusha as well as in Kenya and Zambia. For many young women it is a way to earn an independent income and become more confident. This is contributing to one of the great wellbeing goals of equalising the gender gap by making sure women take part in economic life.  In these water stations, filtered water is sold in refillable bottles at a low price. Thus should also allow the poorest members of the community to access safe and clean drinking water.

A nanofilter for households

The Gongali Model company (https://gongalimodel.com), is launching the #Thirst for life project starting on 22nd July. #Thirst for Life wants to build 1000 Nanofilter water stations throughout Africa, from Alexandria in Egypt to Cape Town, South Africa. The aim is to provide access to clean water to as many people as possible. The project is delivered in partnership with Veronique Bourbeau, who will do a Solo-Run 13,000 km, from the north of Africa to the south to raise awareness to provide safe drinking water for all people. Veronique says: 

“If your why is strong enough, then you can run for a long way.” 

To be inspired and empowered are two of the most important goals of Prof. Hilonga and his wife and business partner Ruth Elineema Lukwaro, from Arusha, Tanzania.He wants to engage the youth to stand up and participate in their local communities, to create new solutions for societal issues . He and his wife Madame Ruth want to touch people’s lives to make a change. Their knowledge and story exemplify a societal vision or further economic changes for wellbeing for all. 

His book “The story of a journey of an African Innovator – From Gongali Village to London & BEYOND” describes his journey. Further information about the projects can be found on the Gongali Model website.

  1. Prof. Askwar Hilonga. 2020. “The story of a journey of an African Innovator – From Gongali Village to London & BEYOND”
  2. United Nations. 2020. Goals – 6. Ensure availability and sustainable management of water and sanitation for all

About the author: “My name is Chrissi Albus. I am WEAll Youth member based in Lund, a small town in the south of Sweden. In my opinion, it is very important to be motivated  to create something great or to participate in a movement you believe in.  And that is why I would like to tell you the story of Prof. Askwar Hilonga. He and his wife were my bosses when I worked in their company Gongali Model in Arusha. They inspired me to get engaged with their project, and showed me that motivation and inspiration is the foundation for every project I will get involved in.”

The University Hospital in Leicester ran a study investigating the possibility to
reduce the amount of waste going into the incinerator from the Nephrology
procedures room, which uses a conspicuous amount of consumables, which
contributes greatly to the UK’s carbon footprint as well as environmental pollution.
In this study, the simple addition of a recycling bin in the procedure room reduced
the incinerated waste dramatically, with around 60 percent of the waste not
requiring incineration and with the majority of it being plastic that was potentially
recyclable. The results of this short, one month long study show the potential to
recycle part of hospital waste, with gains in terms of health, environment, and
spending.

Find out more:
https://map.sustainablehealthcare.org.uk/university-hos-pitals-leicester-nhs-trust/improving-waste-disposal-nephro-logy-procedures-room

In 2020, Amsterdam launched a new city plan that focuses on the Doughnut Economy concept of remaining within the planetary boundaries while fulfilling people’s needs, such as clean air. The City is not new to designing plans to improve the quality of life of its citizens. In October 2019, the city council published its Clean Air Action Plan, which aimed to improve air quality. Due to poor air quality, people in Amsterdam have a life expectancy one year shorter than the average national standard. In the plan, the city aimed to comply with the WHO standard rather than the EU standard for particulate matter, since the EU limits are still too high to not negatively impact the health of people. The plan is structured in three steps: • By 2022, only emission-free buses and coaches will circulate in the city centre. • By 2025, taxis, passenger crafts, and municipal ferries must be emission-free within an area that includes the surroundings of the city centre, called A10. • By 2030, all means of transport, including personal vehicles, must be emissionfree for the entire city. The City of Amsterdam is well known for investing in bike lanes, allowing people to cycle safely. However, the City’s plan also aimed to: (1) facilitate the use of e-cars sharing, (2) increase subsidies for the purchase of electric vehicles, (3) improve infrastructure to support e-vehicles, and (4) invest in awareness about addressing air quality, leading by example as a municipality.

Find out more:
https://www.amsterdam.nl/en/policy/sustainability/clean-air/

Among the world’s major metropolises, Paris has the dubious distinction of having long ignored environmental issues. Since the beginning of the 21st century, the city has gradually engaged in urban ecological transition, a transition that has greatly accelerated in the last mayoral mandate, which started in 2014 and was renewed in 2020. What is more, Paris has been able, in recent times, to articulate this new ecological ambition with a concern for social justice. The establishment of a low-emission zone in Paris, enlarged in Summer 2019, has been accompanied by a complete ban on diesel and gasoline vehicles in 2030, a measure without an equivalent in France. Previous measures have greatly regulated car traffic with convincing results: air quality in Paris has been improving by 30 percentage points in less than a decade (in 2019, 70 percent of days were considered to be of good or very good air quality). The development of cycle paths and practices (practices accelerated by the operations
transportation strike in winter 2019-2020 and the COVID-19 crisis that followed)
provides health benefits for both users and pedestrians. It has been accompanied
by public financial support: Paris has created a set of around thirty financial aids
intended for individuals and businesses willing to switch from vehicles running on
fossil fuels to electric vehicles.

Find out more:

Finland is known to have one of the best education systems in the EU. One aspect of the education system, which is particularly relevant in terms of health prevention, is the inclusion of health literacy as a subject in the national curricula. This is a compulsory subject all through the education system, from primary to high school.

Find out more:
https://www.euro.who.int/en/countries/finland/news/

Following the 2009 global recession, Barcelona developed a technological platform to increase citizens input on economic recovery efforts. Dedicim Barcelona is a web-based platform where citizens can submit policy proposals and help to design and monitor the participatory process of selection. The platform promotes exists to enable free open-source participatory democracy for cities and organizations.

From 2015-2016, over 220,000 interactions took place with citizens submitting proposals for economic recovery and also commenting, debating, and voting on the proposals of others. The city council evaluated every policy proposal using technical and qualitative criteria, whereby they did not only consider the number of votes a proposal received but also the number of neighbourhoods who discussed the proposal and number of organizations who supported it.

As a result of this participatory processes, Barcelona implemented a wide range of policy reforms with a key shift towards re-municipalisation and localisation of resources and economic assets through the promotion of cooperation business models and the use of public procurement to shift local economies in this direction.

Find out more:
https://ajuntament.barcelona.cat/digital/en/digital-empowerment/democracy-and-digital-rights/decidim-barcelona
https://decidim.org/

A recently published study investigates the existence of adequate food policies in Portuguese municipalities favouring a shift towards sustainable food systems. The study found the Municipality of Vila Nova de Gaia to be the most policy ready of the investigated municipalities, with policies and activities in place in 4 key policy dimensions: Information and awareness, Administrative and government capacity, Local government functions, and Strategic policies (Galli et al., 2020). A signatory of the Milan Urban Food Policy Pact, Vila Nova de Gaia has, in recent years, developed an action plan for implementing the Pact. Through this plan, the municipality supports its residents in increasing their awareness of food consumption and production patterns, for instance via the ‘Flag to Act’ project, which is aimed at both building knowledge on current dietary habits of the population and promoting alternative healthy food habits. Weekly no-meat and no-fish meals for the students of pre-school and first cycle of elementary education in public schools are promoted. Teaching gardens are available in schools and, since 2018, at least 30% of meals within the municipality’s schools include locally produced vegetables. Specific actions are ongoing to evaluate food waste in primary schools and kindergartens, with plans to scale-up this action at a broader level. Vila Nova de Gaia also organizes annual nutrition seminars and periodically tracks implementation of the Action Plan of the Milan Urban Food Policy Pact, which is validated by the General Health Directorate. Several efforts are also in place to favour trans-departmental structures and coordination among different offices of the local administration to enhance systems thinking: the Social Action, Volunteering, and Health Division (DASVS) promotes, in collaboration with the City Hall’s Personnel Department, the implementation of awareness raising actions, evaluations of the nutritional status, and identification of the eating habits of the municipality’s professional groups. Favouring the urbanrural interconnection, the Municipality is also equipped with a Food and Tourism Promotion Action Plan to support short agri-food circuits by 1) promoting urban and peri-urban food production and processing based on sustainable approaches, 2) bringing producers closer to consumers, and 3) promoting other market systems to integrate the economic and social infrastructure of the urban food system. Finally, to incentivise farmer-citizen reconnection and promote regional gastronomy with sustainable production, the municipality has developed the Gastronomic Charter of Vila Nova de Gaia, through a survey of typical dishes and their historical context.

Find out more:

In February 2016, France enacted Loi Garot, a legislation designed to cut the national food waste in half by diverting 5 million tonnes of food surpluses from landfills by 2025. Its main tenet makes it illegal for supermarkets to dispose of food that is still perfectly safe for consumption; instead, they must donate unwanted food surpluses to organisations serving the underprivileged. Italy followed suit with a similar law in August 2016. The EU recently issued the Farm to Fork strategy to build a resilient, equitable, and healthy food system to become the global standard for sustainability. At the local level, non-profit organisations in countries such as Sweden and Denmark, among others, are aiming to reduce food waste locally and redistribute food resources to vulnerable groups in the community. Rude Food Malmö is the first Swedish, rescued-food based catering service that collects food such as dayold bread, spotty bananas, and bruised apples, and sells them as part of its catering service, as well as redistributes it to migrant and unhomed communities. A similar restaurant is Sopköket in Stockholm, which runs on 50 percent rescued food and offers employment opportunities to marginalised groups.

Find out more:

The India Cooling Action Plan (ICAP) is working on increasing the efficiency of the cold-chain (how perishable foods get to market), which might be key to reducing food waste. ICAP analyses different scenarios and provides policy recommendations, which are then implemented by UNEP. A pilot study is currently being undertaken in the state of Tamil Nadu, and it will test whether a zero-carbon packhouse powered by renewable energy, coupled with refrigerated transport, will reduce post-harvest food loss. This project aims to reduce food loss by 75 percent, as well as boost farmer income by profit-sharing. In addition to this project, United Nations Environment Program (UNEP) and the UNEP-led Cool Coalition will also support the national government in an effort to connect local farmers with markets via coldchains, as well as support other countries in introducing similar plans, drawing on India’s methodology

Find out more:

During the 2015 Expo dedicated to food security and sustainable development, Milan proposed an international protocol aiming to involve a number of world cities in coordinating global food policies. This protocol, called the Urban Food Policy Act, aims to develop sustainable and inclusive food systems that provide healthy and affordable food to all people, while also protecting the environment. The Act also encourages coordination between municipal and community sectors, so as to integrate food security considerations into social, environmental, and economic policy making, and seeks to create coherence between local, national, and global policies, programmes, and initiatives. At its inception, the Act had 100 members. Today, this number has risen to 210 cities around the world, including cities in Italy, the United States, Brazil, the Ivory Coast, Madagascar, China, and Mozambique, indicating the commitment of global municipal actors to a more sustainable and secure future for food production and distribution practices.

Find out more:

MOO Food is a small organisation based in Muir of Ord, a small village in the Scottish Highlands. It aims to promote environmental sustainability and build community resilience by bringing people together to grow food, knowledge, and confidence. It does so by organising events and activities throughout the year that give the people of the community, irrespective of their background, access to good, nutritional, and chemical-free food, helping them to also understand the importance of using local produce to reduce food waste and their carbon footprint. Not only does MOO Food work for the community, but the community works with MOO Food, too. As Emma Whitham, MOO Food’s Founder stressed, ‘MOO Food is now completely community-led by a board of Trustees, a cohort of volunteers and three members of part-time staff’. One of the key projects that MOO Food runs is called Growing Our Future, which saw the instalment of growing boxes in key spots around the village, as well as the opening of a Community Orchard. Both initiatives enable the people of the community to grow and take any food they need for free. In terms of impact, Whitham calculates that the project has saved a total of 162t CO2 e to date, with an estimated lifetime saving of 487t CO2 e. MOO Food also works with local schools and partners with the Department for Work and Pensions to deliver a Back to Work programme and with NHS Scotland to deliver a green therapy programme to help people who are suffering from mild to moderate mental illness. In addition to that, it runs movie screenings, cooking workshops, and a community fridge that was installed in the main square of the village where people can take (or leave) any food they need (or that they do not need anymore). In the month of August, 2020 alone, this helped save 396 kgs of waste, a 560 percent increase compared to the same month in 2019. The use of the community fridge seems to have increased with the COVID-19 pandemic, which shows the crucial role MOO Food has been playing in the recovery of the village. This has inspired others to act and start similar projects. Someone from as far as Uganda got in touch with MOO Food to help them plant an orchard in their country and MOO Food continues to support communities across Scotland to develop food-sharing platforms. An example is the Casserole Club Project, which matches cooks with diners so that those who can easily make one extra portion of a hot meal can share it with someone in the village that would benefit not only from the food but also from the social interaction. At the moment, MOO Food is working on a new project called Scan not Scraps, which is funded by the Scottish Government’s Climate Challenge Fund and which aims to further reduce the carbon footprint of the community by 365tCO2 e.

Find out more:
https://moofood.org/about-us/