Business at a crossroads

Often in life we enthusiastically strive to achieve one goal and only notice further down the road that what we originally had in mind no longer serves us. This is either because external factors have changed, or because we realise that we no longer find meaning in what we do. Am I really serving my purpose? What actually is it?

We may have built a successful business and got to a crossroads where we feel the need to reinvent ourselves. Do I need to choose between people, the planet and profit? And what is the benefit of integrating wellbeing in business in the first place?

“Business does not have a soul, the sole purpose of business is simply to keep six key stakeholders happy: customers, employees, suppliers, shareholders, the government and local communities.”

Gilles Concordel, former President and Chair of Redback Networks and Founder of Tutator Foundation

“The other day I saw my 12-year old daughter standing on a statue at a climate march. I am proud of her activism.

And I’m also proud we have decided to stop working with clients that emit excessive amounts of CO2 and to tell them why we have made this choice.”

Adam Garfunkel, Co-owner at Junxion Strategy