The Wellbeing Economy Alliance is a 10-year project that aims to catalyse systems change toward the realisation of a Wellbeing Economy. WEAll does this by linking and coordinating activity at all levels of the Wellbeing Economy movement, to create a critical mass of people and organisations working toward a common vision.
A global movement is coalescing among a large number of individuals and organisations around the need to shift economies to one broadly focused on ‘sustainable wellbeing’. They may have used different approaches and different languages, but all share a common goal.
The aim is to promote the Wellbeing Economy as the destination that all diverse efforts are working toward.
WEAll’s vision is that within a decade, the WEAll project is no longer needed, as it has catalysed economic system change in multiple countries towards a Wellbeing Economy.
In this future,
- Policy is framed in terms of human and ecological wellbeing, not simply economic growth;
- Businesses provide dignified lives for their employees and exist to meet social needs and contribute to the regeneration of nature; and
- The rules of the economy are shaped by collaboration between government, business, and civil society.
How WEAll Got Started
WEAll was born out of a number of local and global movements, whose pioneering work formed the foundations of our theory of change.
WEAll’s early days were made possible due to initial funding from several individual donors and the Velcro corporation.
WEAll’s work in 2020 was supported by a number of foundations, including P4NE, RBF, CRF, and Flora.
“WEAll is a marvellous organisation with a particularly approachable and inclusive networking structure.”
– Michael Hallam, Founder, The Ethical Small Traders Association (ESTA), Lancaster
WEAll’s Strategy for Economic System ChangeThe Wellbeing Economy movement already has many of the answers, ideas and examples that illustrate what ‘better’ can look like. ‘What is needed’ has been clear to many groups and academics, and to large numbers of citizens for some time. ‘How to make it happen’ is the key issue.
WEAll’s approach can be illustrated by our strategy tree: